“We are proud to say that we have only had positive feedback”

 

Andre Nel | General Manager Sustainability

WHAT WE DO

We help those that try. We create micro-entrepreneurs by giving a Branded Phahama Tricycle & Trailer to recycling operators who choose to work rather than taking to begging or crime.

We offer a comprehensive support program to these operators including equipment
maintenance as well as personal skills development.

The project is funded through corporate sponsorship in exchange for mobile outdoor advertising.

Job creation

The ‘Phahama Project’ (translated - stand up), holds out the promise of measurable empowerment to potentially thousands of individual subsistence entrepreneurs and significant public awareness through branding

Operators and members of sponsored Co-operatives, although self-employed, are given jobs opportunities and taught the necessary skills needed in the informal recycling sector.

Skills development

PPP offers the skills needed by the Operators of sponsored trikes to enable them to recycle responsibly, safely, with excellence and lucratively.

Skills such as steel work, admin, basics in site management and marketing are but a few offered and monitored.

Entrepreneurship

PPP have in place mechanisms whereby the Operators are given the opportunity to enter into an incubation or training cluster programe.

As the Operators pass through each stage successfully, they will be trained and experienced at a level where they can successfully start pursuing their own business or, enter into the job market confidently.

VIEW THE PROJECT AT A GLANCE

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HOW IT BENEFITS YOU

Brand exposure has always been a priority for businesses yet the modern corporation has an ever growing need for social awareness. This project addresses both of these requirements and more...

Through the Phahama Project a sponsor achieves cost effective brand promotion while also making a significant grassroots contribution to social and environmental upliftment, all of which is tax deductable.

customer
satisfaction index

PPP brings to the table a great deal related to your company CSI (customer satisfaction index), particularly in respect to environmental conservation and sustainability issues.

Corporate Social Responsibility

Successful CSR initiatives take organisations beyond compliance with legislation and leads them to honour ethical values and respect people, communities and the natural environment. CSR is sustainable - involving activities that your organisation can maintain without adversely affecting your business goals. This is where PPP greatly contributes to organisations involved in the sponsorship of these branded trikes.

Brand Exposure
 

The sponsor’s brand is advertised at market related, yet far more competitive rates, compared with similar out door branding. By branding a mobile trike, the sponsors have all the aforementioned benefits and yet achieve a cost effective manner of promoting their brand. By virtue of the fact that the project is brand driven, it has taxation benefits. The project has in the past and will again, get substantial and positive media attention, creating further exposure of such branding.

Black economic empowerment

It has been said that “B-BBEE legislation is the most significant piece of legislation affecting South African business today”.

The Broad-based Black Economic Empowerment Act 53 of 2003 affects all business and individuals in South Africa. It is not only vital for the country’s integrated prosperity, but a catalyst for economic growth. By participating in sponsoring branded trikes, empowering waste collectors, your organization will be adding exponentially to your CSI and CSR scoring. Therefore drastically enhancing your organizations BEE scoring.

SOCIAL IMPACT

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HELPING THOSE THAT TRY...

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FAQ

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If a trike is the cause of an accident, where does that leave the sponsor?
Neither the sponsor nor PPP are responsible, the operator carries full responsibility due to being self-employed. This is made clear in the borrower/lender agreement.
Can the operator exit the Borrower/lender agreement and how long does the agreement last?
Yes the operator can exit at any time. The operator’s contract is applicable for the duration of the sponsor’s contract with P P P As per the lenders agreement, the contract runs for the duration of the sponsor’s agreement.
How is the sponsors brand managed from the initiation of the project and onwards?
Within the Co-op (reclaim site) operating the project, we as P P P will appoint a site manager who is trained in the supervision and upkeep of all trikes and branding.
How does P P P monitor the performance of the operators?
By using a well-managed site register.
Why are the Operators paid a stipend?
The stipend is paid purely as an incentive bonus awarded for successfully fulfilling the criteria with regard to maintaining the sponsor’s branding and trikes as per the operator’s contract.
How does PPP facilitate the development of the operators?
Operators are encouraged to become site managers. Site Managers are paid bonuses based on the numbers they recruit, Site Managers and operators are encouraged to go beyond being collectors and/or operators but strive toward having their own sites etc. or as we say in our presentation, any latent talent or skill which we observe, we encourage them and/or assist them in progressing forward.
Who chooses the site managers and waste collectors using the trike?
Phahama Pedal Power assists the Co-op in this decision after carefully monitoring the said site or operation, then resulting in a formal appointment by the said Co-op by their members.
What happens to the operators when a brand cancels their contract?
The operator’s contract with P P P is for a specific duration of time, set out by the mutual agreement between P P P and the sponsor. Should this occur, P P P will assist in recruiting the affected operator by relocating them into an existing or potential sponsor’s database.
Are the operators equipped with safety clothing and the equipment required?
The operators are supplied with a uniform, reflector jackets, gloves, shoes and head gear for the safe sorting and collection of waste material through P P P.